Posts tagged 'social media today'
Here is an interesting post from Social Media Today on Facebook. Worth reading about their findings on Facebook and how they are adjusting their social media strategy.
We were wasting valuable brain power on trying to get our Facebook page working, and for what? We have tried all sorts of approaches, types of content and frequency of posting…and nothing “worked.” Meanwhile, we were diverting time, attention and effort away from the real important platforms. We meet and interact with incredible people on Twitter. We’ve used Twitter to invite nearly all of our guests to be on the Podcast..and look at our lineup! Google gives us search value. So while we’re on the subject, why not click the 1 button on the right or at the bottom? …and most importantly, our blog is our home and our email subscribers are our most loyal readers and the single most important asset we have across our marketing mix. Every email we send out achieves 100% reach. Every email reaches the inbox of our subscriber. Whether or not they read it relies on a single variable, whether or not we wrote something interesting or valuable enough to pay attention to. By contrast, Facebook has an additional variable, Edgerank. So here’s what we’re doing next… For Facebook: We are going to simply autopost our content to the Facebook pages. When we looked at the data from our different approaches, engagement didn’t move one bit when we shifted from auto posting to manual posting. It didn’t matter if we added commentary or if there was a link preview. No matter what we do, short of whoring ourselves out with irrelevant content, we’re only reaching a tiny fraction of our audience. So we’re done fighting and problem solving. We are still setup to receive notifications if someone comments, likes or shares, and we’ll be sure to respond. But we’re not going to waste anymore brain power on it. For the rest of social: We love Twitter, there’s no denying it. The format of Twitter is a better fit for our company; it’s open, it’s quick, it’s simple. So Twitter is going to be our primary company outpost. Aside from that we’ll still be using Pinterest to curate great resources and exploring the possibilities around Google . We still have Slideshare for posting our slides and PDFs. We still have YouTube for hosting the videos from our Podcast and any webinars we do. For results: It’s simple, our blog is our home. We can do whatever we want with it. We are going to continue to focus on growing an email list of people who care about the things we write about. Our primary focus will be to create content that can help our subscribers. Our email subscribers are the ones who refer us business. They are the ones who share our content most. They are the ones who are the most engaged. So we’re not going to fight for Facebook to work for us because we’ve already found something that does. (via Facebook: Waste of Time? | Social Media Today)
Network with your neighbor on your next KLM flight - @DMscott writes - Social Media In the Sky: KLM ‘Meet and Seat’ Program via @SocialMedia2day